Domain registrations

All websites have a domain name or URL (Uniform Resource Locator, previously Universal Resource Locator) - usually pronounced by sounding out each letter.

When the idea of using domain names to recognise other computers was conceived a strict hierarchy was put in place, so anyone registering a domain name would be able to choose a domain name that described what the organisation was about. For example .edu domain names were used to describe places of education, while .com domains were places of commerce .org domains for non-profit organisations.

Domain names are unique names used to identify websites and emails. Computers associate them with specific locations on a server, so that when you type the name into the address bar of a search engine, it should take you to the correct website.

Each domain name operates within a highly structured system called the Domain Name System (DNS) and is subject to rules to ensure each one is unique. Having decided on your domain name, you then need to check whether it is available or whether it has been registered already by another user. This is done by using the WHOIS service from Nominet, an online search facility that provides details of domain name registrations in a matter of seconds.

Other people's rights

Bear in mind that when you register a domain name, you are agreeing to abide by Nominet's terms and conditions, which is separate to the contract you will have with Amesis Design. The terms and conditions require that you declare that the registration does not infringe the rights of others - for example, their trade mark rights. If a third party thinks that your domain registration takes unfair advantage of their rights they can sue you or take the dispute to the Dispute Resolution Service (DRS) which deals with these disputes quickly and cheaply.

The duty not to interfere with third party rights applies to individuals and companies. Although a company may have traded with a similar name for many years - and, in the case of sole traders and partnerships, with exactly the same name - only one can use it as a domain name.

If you are registering a domain name for your company then you will probably want to use your company name as the domain name.

Amesis Design can register and manage your domain for you.

Domains will be registered in your name and owned by you.

We can also transfer your existing domain from another hosting service

The official registrar for and names is Nominet . In order to register, basic company information is required including a name and address. If for a business these details can not be hidden from anyone using the Nominet Whois service.

Complete our simple registration form to supply the necessary information to register your domain


1. Choose your domain name extension Select a domain name extension that fits the image of your domain. If you will be trading on your domain name then a .com or would be appropriate if based in the UK. While if you have a club or an organization, it will be better to use .org or extensions. Some extensions are reserved for specific uses. i.e. can only be used by government sites, .org is only available for non-profit making organisations.

2. Keep it short and make it memorable Customers need to remember your domain name and will have to type it in. Choose a domain name that is both easy to remember and quick to type. is not quick to type while is easy to remember and quicker to type.

3. Linkability This is closely related to keeping it short and memorable. At some point you will want other websites to create links to you. Links that are short, snappy and look nice are more likely to be added to websites. Look at your site, would you prefer or at the foot of your page?

4. If possible use a keyword For search engine optimisation (SEO) and how search engines work it is helpful to your rankings if you can add a keyword into the domain name. In the previous example, we could imagine the website having the keywords, southam, ladies, high wire, trampoline, trampolining, club, association, Gloucestershire, bounce, balance, fun, exercise, exclusive. The domain name uses three of these keywords and so will be friendly to search engines.

5. Check for double meanings, hyphens can help Domain names are all lower case and you are not able to add spaces, so re-read your domain name and make sure there are no double meanings. If there are double meaning then consider the use of hyphens, but keep in mind that hyphens can be less memorable. Imagine how you would give your website address out to someone, imagine giving them the same address but with hyphens.

6. Look at related domain names to increase your internet presence If you really want to make your presence felt on the internet consider registering more than one domain name, or domain extension. In the above example, we may wish to choose southamladiesclub, southamladies and ladiesclubsoutham, and the .org, and .info extensions. If we wanted to really protect our interests, we may wish to register more extensions to ensure that people find our site.

7. Ask your friends Once you have chosen your domain name tell your friends and colleagues and look at their reactions, do you have to explain your choice? Very often you will receive suggestions or feedback that can help you tailor your domain name.

8. Check the spelling of your domain name Sounds straight-forward, but this is an important step that is often forgotten. When a domain name is registered, it cannot be “unregistered”. Check that the domain name is spelt correctly before you finish the registration. That said, sometimes it is worth registering a few domain names that are spelt incorrectly, after all, if you made a mistake it is possible that other visitors looking for your site will make the same mistake too.

9. If your perfect domain name is taken If you have chosen the perfect domain name that is ideal for you and find it has already been registered consider placing a bid for the domain name with SEDO. SEDO will contact the domain owner and negotiate a sale of the domain name on your behalf. Alternatively, consider adding “the” or “my” at the start of the domain name, for example, however if you go down this route, ensure that whenever you promote your site you use the full domain name as otherwise, potential customers may forget to add the necessary “the” or “my” and visit the wrong domain.

For us to register a domain we require specific infomation. Please click here for an input form, if you want us to register a domain name for you.