Images

22nd November 2019

Using your own images is the easiest way to get unique pictures while avoiding copyright issues. Having your own professional photos taken may cost a little, but is a worthwhile exercise

Alternatively, you can pay a subscription for good quality stock images, or use free stock photos from places like Pixabay or Unsplash. Just try to avoid using common, run-of-the-mill, staged photos.

You may even want to get a professional logo or site mascot designed, like FooPlugins’ FooBot. A mascot or logo is recognizable and can be used on your website and social media pages, which works well for generating brand recognition.

Wherever you get your photos, logos and other branding, make sure you have the right to use them. Copyright infringements can be costly. If the images you’re using are free, be sure to attribute them to the source.

E-commerce sites, or sites wedding venues for example, need to use good-quality images that accurately reflect the product. When your customers order products, they expect to get what they see. What happens when they don’t? Apart from leaving your customer dissatisfied, you may end up getting a bad reputation or losing a customer.

Use your images to speak for you and to explain your content or products. After all, a picture can say a thousand words. Many people will look at images first, even relying on Google image searches to find what they’re looking for. If you have the right images on your website, along with good titles and alt tags, it will generate customers for you.

SEO

7th October 2019

Why use a website designer?

-

Do-it yourself is time consuming and prone to problems.

There are a number of legal requirements for business websites. Your designer will ensure these are in place.

Template offerings tend to be generic and therefore less tailored to your needs and Search Engine Optimisation.

Your time is better spent doing what you are good at i.e. running your business

A website designer can offer advice and ideas to promote your business.

Amesis Design use UK located hosting platforms providing security and peace of mind.

Good design, use of key words, geographic information, video and regulkar updates also help raise the ranking of a site.

10th September 2019

What Is SEO?

It's Simpler Than You Think!

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.

In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.

In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it's SEO.

Links are important but don't confuse quality with quantity and don't think about links in isolation from your content. It's vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most.

Good text, use of key words, geographic information, video and regular updates also help raise the ranking of a site

8th August 2019

Sees the launch of our new website.

New Family History Research site launched

Our Genealogy Research section of Amesis Ltd. has just uploaded their new site.

Amesis Research Offer a wide range of services from specific problem solving, to complete research packages, tracing families as far back as the 1400's. The 'Presentation Pack' beautifully presented in a quality binder to which you can add extra content, makes an ideal present for a member of your family.

7th July 2019

New Website

We are excited about our new website. Modern and much easier to use we hope our vistors like it as much as we do.

6th February 2019

Why use a professional web designer

There are still a lot of small business owners who do not believe they need a professional website or even a website at all. They’ve either been in business so long without one they think word of mouth is all they need or they believe they can get all their customers or clients on Facebook or other social media channels. Not true!

Click below for 9 key reasons for using a web designer rather than the Do-it-yourself route.